THE APTITUDE-BASED APPROACH,
highlight career progression pathways that are invisible with the skills-based approach
5 professions with different skills and common interests
Web Designer
- Design of the visual identity for a website
- Design of ergonomics and user experience (UX/UI)
- Integration of graphic elements and compliance with web standards
- Adaptation of designs for different media (responsive design)
- Technology watch and skills updating
For a web designer, originality means breaking away from traditional patterns to create visual interfaces that captivate users at first glance. Rather than limiting themselves to standards, they explore unexpected layouts, dynamic animations and innovative transitions. The pleasure lies in creating unique designs, where every graphic element, from the choice of colours to the arrangement of shapes, reflects a different approach. This not only attracts attention, but also gives the site a strong identity, highlighting its distinctive character.
A creative web designer enjoys exploring new ways of designing the user experience. Whether by integrating custom interactive features or devising unconventional layouts, web designers explore new approaches that add value. By experimenting with new technologies or design frameworks, they give concrete form to their visions. The pleasure comes from this ability to combine logic and imagination to design websites that combine innovation and impact.
In the web design profession, aesthetics are expressed through the constant pursuit of harmony and visual perfection. Every pixel, every alignment and every colour nuance is designed to offer a visual experience that moves and captures the attention. All graphic elements are carefully designed to convey a message, evoke emotions and captivate the user. It’s about creating visual narratives that tell the story of a brand or product. The pleasure lies in the ability to transform an ordinary screen into a work of art that combines precision, elegance and emotional impact.
In the web design profession, exploration manifests itself as an insatiable curiosity for emerging trends. This involves browsing design platforms, conferences, and online communities to identify new developments in interfaces, animations, and typography. The pleasure lies in this process of discovery, where each find fuels new ideas and enriches future projects. A web designer with an appetite for exploration enjoys delving into website usage data.
Web designers thoroughly analyse the effectiveness of the user journeys they design. Through usability testing and feedback, they identify weak points in navigation and experiment with adjustments to improve it. A web designer explores the advantages and limitations of frameworks or tools before integrating them. This pleasure of comparing and adjusting their creations until there is no doubt left reflects a rigorous and passionate approach, which is essential in this profession.
Press and Media Relations Officer
- Development and maintenance of media relations
- Drafting and distribution of communication materials
- Organisation of media events
- Media monitoring and impact analysis
- Communication management in crisis situations
A communications officer enjoys devising media campaigns that stand out in a saturated environment. Rather than settling for a traditional press conference, they design immersive experiences or unusual settings that leave a lasting impression. This imaginative work, which requires thinking outside the box, is a source of pleasure and a guarantee of effectiveness in obtaining distinctive media coverage.
The creativity of the press and media communications officer is fully expressed in the design of unique campaigns. Whether developing an interactive press kit, an original social media campaign or an online storytelling platform, they explore every possibility to transform their innovative ideas into concrete and effective solutions. The pleasure lies in this ability to explore new avenues that enrich the media experience.
In their work, communications officers use aesthetics to emotionally engage their audience. They ensure that every element – from digital publications to physical events – follows a harmonious graphic style capable of conveying a strong identity. Every press release, dossier or presentation is crafted like a work of art, with colours, textures and fonts chosen to awaken visual and tactile pleasure. This attention to detail reinforces the message and leaves a lasting impression.
The communications officer explores emerging trends in the media and audience expectations. By reviewing studies, analysing reports and following industry innovations, the professional feeds their campaigns with fresh and relevant ideas. By analysing audience behaviours, preferences and habits, they adjust their messages and formats to maximise their impact. This stimulating and enriching research process enables them to propose strategies that are always in tune with current events, and even ahead of their time.
One of the key roles of the communications officer is to rigorously evaluate messages before they are released, as they must ensure that all information disseminated is accurate and verifiable. Each press release, dossier or campaign is examined from different angles to ensure that it meets the expectations of the target audience and respects the organisation’s image. This in-depth evaluation process enables them to refine their strategies and propose more impactful actions. The pleasure lies in this methodical approach, where every word and every format is put to the test to ensure its effectiveness.
Interior Designer
- Analysis of requirements and spaces
- Design of the decoration project
- Budget and resource management
- Coordination of works and site supervision
- Staging and finalisation of the project
The originality of an interior designer is evident in their ability to create spaces that tell a story or to use unconventional materials or techniques. Rather than simply decorating, they stage objects, textures and colours that evoke a specific theme. For example, for a client who is passionate about travel, they might design an interior where each room reflects a different continent, featuring souvenirs, old maps and local materials. This process transforms the space into a personal and immersive experience.
LInterior designers enjoy imagining spaces that do not yet exist, approaching a space or constraint with a fresh perspective, and devising innovative concepts that exceed initial expectations. This creative drive allows them to rethink volumes, harmonise materials and bring unique atmospheres to life, while meeting the functional needs of the occupants. Interior designers explore new avenues, making each project an authentic and inspiring expression.
For an interior designer, it’s not just about filling a room, but creating a harmonious whole that evokes emotions and stimulates the senses. Shapes, colours, materials and even lighting effects are carefully chosen to create environments that combine visual depth and sensory experience. This also involves staging decorative objects. Placing a designer vase on a minimalist shelf or lining up frames of various sizes on a wall creates focal points in a room. These visual compositions attract the eye and add depth to the space.
For an interior designer, exploration is expressed through the constant search for inspiration from different eras and cultures, identifying innovative materials or technologies, closely following trends, and conducting in-depth studies of the needs and habits of the future occupants of the spaces. This work of technical monitoring, information gathering, and analysis of unique needs allows them to offer solutions that are both personalised and maximise the visual and functional impact of the design.
Interior designers like to question and adjust their own proposals. For example, they may model different layouts for a living room, testing various configurations using 3D software. Each option is analysed to identify the one that optimises comfort, circulation and visual impact. Before choosing a covering, fabric or paint, the decorator tests their durability, how they look in different lighting conditions and how they work with other elements of the design. This thorough approach not only makes sure the choices are reliable, but also technically and aesthetically sound. They enjoy checking and refining their choices, which means they can deliver spaces where every detail has been carefully thought through.
Landscape designer
- Design of landscaping features
- Preparation and layout of the floors
- Planting and installation of landscaping elements
- Maintenance of landscaped green spaces
- Advice and communication with customers
Landscape designers, constantly striving for originality, transform ordinary spaces into exceptional places. Demonstrating originality also means knowing how to integrate unexpected elements into the landscape. Some landscape designers use recycled objects to add a personal and ecological touch to the spaces they create. The use of simple geometric shapes, natural materials and a sober colour palette makes it possible to design modern and refined outdoor spaces that reflect an innovative approach to landscape design.
A landscape architect’s creativity is expressed in several contexts. For example, when the professional is faced with difficult or atypical terrain. They can design terraced steps on steeply sloping land, propose modular spaces that can be adapted to the changing needs of users, or develop an integrated irrigation system that recycles rainwater collected on site. The landscape architect’s pleasure lies in their ability to imagine innovative solutions that are adapted to the environment and the needs of their clients.
In the landscaping profession, aesthetics are demonstrated by the ability to transform an outdoor space into a harmonious visual composition. For example, arranging flower beds according to colour gradients, orienting plants to capture the play of light and shadow, using trees with translucent foliage, or playing with textures such as combining soft foliage, such as grasses, with rough bark, or integrating polished stones among rough pebbles to offer tactile and visual richness.
Landscape architects conduct in-depth studies of local ecosystems in order to design environmentally friendly projects. They analyse the biodiversity of a site, identify plant species suited to the climate and observe the natural interactions between fauna and flora, enabling them to create harmonious and sustainable spaces. They are constantly on the lookout for innovative materials and techniques. Drawing inspiration from Japanese gardening techniques, xeriscaping practices in arid regions, and traditional agricultural methods, landscape architects broaden their knowledge and adapt these discoveries to their local projects. This pleasure in discovering and testing new solutions enhances the effectiveness and originality of their projects.
For a landscape architect, each project becomes a laboratory, for example, testing the resistance of different plant species to extreme climatic conditions, experimenting with different drainage system configurations on a site prone to flooding, or testing innovative grassing methods for green roofs, studying their performance over several months. This pleasure of experimenting until the perfect solution is found is a key driver in their practice.
Cook
- Preparing and cooking meals
- Manage supplies and stocks
- Monitoring product quality
- Developing recipes and menus
- Ensure that the kitchen is kept clean and tidy.
Being a chef means choosing not to follow the crowd. Each dish created becomes a reflection of the chef’s personality, a way of saying, ‘This is what makes me unique.’ Originality is expressed in every detail: an unexpected seasoning, a bold presentation, or an unusual combination of textures. This pleasure of standing out, of offering something that no one else has imagined, gives the profession a special intensity. Far from being a simple rejection of conformity, this approach reflects a conviction: the culinary world progresses when it dares to be innovative.
Creativity is an essential component of the chef’s profession, enabling them to transform raw ingredients into unique culinary experiences. It manifests itself in the pleasure of inventing new recipes and the desire to surprise guests. Creative chefs are able to create dishes that tell a story, evoke emotions and amaze diners. They bring an artistic touch to each plate, responding to the constant quest for new gastronomic experiences.
The careful presentation of dishes, the harmony of colours, shapes and textures are all elements that awaken the senses and prepare the palate for tasting. Furthermore, culinary aesthetics are not limited to the simple decoration of dishes. They also encompass the staging of the tasting environment, including the choice of tableware, the table setting and the overall atmosphere of the venue. This holistic approach to aesthetics contributes to an enriching and immersive gastronomic experience.
In the culinary profession, a taste for exploration is a valuable quality because it enriches culinary practices. This curiosity leads chefs to seek out and incorporate new information, whether it be cooking techniques, exotic ingredients or emerging gastronomic trends. By exploring different culinary cultures, chefs expand their repertoire, creating dishes that surprise and delight their guests.
For a chef, nothing is left to chance. Tasting, observing, adjusting: each step in the preparation process is a test. Each dish is a hypothesis to be verified, each seasoning a theory to be proven. The pleasure lies in the act of dissecting a recipe, searching for connections between ingredients or techniques, and putting everything to the test of taste. The chef savours this investigative process where, after a thousand adjustments, doubt disappears. This analytical rigour, far from being a constraint, becomes a source of fulfilment and pride.
